Master Class: Instagram for Creative Businesses


 Social media is considered a necessity for marketing in small businesses – but it can feel like a minefield and a chore when you are already wearing all the hats in your small business or creative practice! 

In this workshop, you will identify your business values and create a strategy and plan to communicate them directly with your community.

This workshop will teach you where Instagram best fits with your unique offering and how to approach your Instagram marketing and communications in a way that you feel confident with, aligning with your own business values as your guide.

This workshop is suitable for small business owners, creatives, freelancers, artists and anyone who has ever wondered ‘what to post!’.

You'll leave with: 

  • Authentic and real content ideas based on your business values.
  • An understanding of how to most effectively use your time and resources on social media, and how this might relate to an overall marketing strategy.
  • A 4-week social media plan you can start to use right away.

You'll also receive a Stackwood-branded moleskin notebook to continue your learnings at home.

All tools, materials and light morning tea will be provided. There are no previous skills required, simply bring your authentic self.

About Bo

Bo Wong is a professional photographer based between Denmark and Fremantle. Bo has spent nearly two decades running her freelance photography business, working with creatives to better communicate their work. With a deep understanding of the unique needs of artists and creative businesses, Bo runs workshops and professional development for the Stackwood School as well as multiple-day retreats at NewFarm. She also co-hosts the Soul Traders, the podcast about creative work.

Terms and Conditions

Please note this class requires a minimum of 7 attendees in order to run. All workshop ticket sales are final. If you are unable to attend your class due to illness or need to isolate, please provide as much notice as possible. We can move you to another class date or issue a credit voucher. You can find more details in our Terms and Conditions.

Photo 1: Richard Berney

Photo 2: Louise Coghill

Workshops at Stackwood

Meet new people + practice presence while learning a valuable craft or skill.

Curated workshops are held in our beautiful, light-filled hall, and
range from gardening knowhow to pottery, wood carving to cooking. Enjoy learning new — or indeed old — skills, and leave with a lovely object of your own making.